Advertising, Sex, and Post-Socialism: Women, Media, and by Elza Ibroscheva PDF

By Elza Ibroscheva

ISBN-10: 0739172662

ISBN-13: 9780739172667

ISBN-10: 1498557163

ISBN-13: 9781498557160

Advertising, intercourse, and Post-Socialism explores the position of advertisements and the intake it promotes in altering cultural perceptions of intercourse and femininity around the Balkan area. Elza Ibroscheva theorizes how the selling of gender identities that has taken position within the years of post-socialist transition has essentially affected the social, monetary, and political positioning of ladies. advertisements is likely one of the significant “factories” of cultural signification, and as such, serves because the so much ubiquitous vessel of world norms of gendered selves. additionally, ads serves as a literacy software for studying the grammar of intake, learning the ideologies of femininity and intercourse prior to and after the cave in of the socialist venture, in addition to the present portrayals of femininity in advertisements in latest Bulgaria. This ebook presents a revealing examine the mechanisms of the way post-socialist norms of sexual habit are being engendered, and what position media play during this transformative process.

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Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans by Elza Ibroscheva

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