Lawrence Black,Hugh Pemberton's An Affluent Society?: Britain's Post-War 'Golden Age' PDF

By Lawrence Black,Hugh Pemberton

ISBN-10: 0754635287

ISBN-13: 9780754635284

ISBN-10: 1138247529

ISBN-13: 9781138247529

in the course of an election speech in 1957 the top Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even supposing taken out of context, this word quickly got here to epitomize the experience of elevated affluence and social development that used to be general in Britain in the course of the Nineteen Fifties and Nineteen Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and many, there has been at the same time a parallel feeling that the kingdom used to be in decline and being economically outstripped through its overseas rivals. when the research of Britain's postwar background is a well-trodden direction, and the ambiguity of absolute development as opposed to relative decline a lot debated, it truly is right here approached in a clean and lucrative manner. instead of highlighting financial and commercial 'decline', this quantity emphasizes the super influence of emerging affluence and consumerism on British society. It explores a variety of expressions of affluence: new purchaser items; transferring social and cultural values; alterations in renowned expectancies of coverage; transferring renowned political behaviour; altering attitudes of politicians in the direction of the voters; and the illustration of affluence in pop culture and advertisements. by means of concentrating on the frequent cultural results of accelerating degrees of consumerism, emphasizing development over decline and spotting the emerging criteria of residing loved by means of such a lot Britons, a brand new and interesting window is opened at the complexities of this 'golden age'. Contrasting starting to be purchaser expectancies and calls for opposed to the anxieties of politicians and economists, this e-book deals all scholars of the interval a brand new point of view from which to view post-imperial Britain and to question many traditional ancient assumptions.

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An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) by Lawrence Black,Hugh Pemberton


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